PEPSI PARTY

CONVENTION EXPERIENCE DESIGN

The best parties are surprise parties and the last place anyone might expect to find a

party is a traditional trade show. Making it the perfect place to throw one. Especially

if you're Pepsi, and tired of Coke supplying all the happiness.

Building off Pepsi's vibrant Live For Now campaign. The goal was to immerse visitors in an

atmosphere of fun. Making them remember the campaign by making them the campaign.

PEPSI TOUCH

WEB, PRINT, CREATIVE RETOUCHING

Customization is everywhere. The news we read, radio we play, even the people we date can all

be tailored to our precise preferences. We gravitate towards the services and products that give

us the power to make our own. It was only right our favorite fountain drinks joined the club.

The debut of Pepsi's new touchscreen fountain machine also meant educating vendors on this

new technology. Strategic guidelines, sales sheets, and a microsite insured a refreshing start.

© Stephen Edmond