STEPHEN EDMOND
DESIGN+STRATEGY
TEAM USA
BRANDING, UNIFORM DESIGN
When an Olympian puts on their uniform, all individual accolades yield to a mission far
greater than themselves. They become patriotic symbols of their country's strength, skill,
and wisdom. They represent greatness, and their uniforms represent us all.
Inspired by the glorious symbolism of the Olympic torch, a memorable uniform was
designed to represent Team USA Boxing in the London 2012 games.
