MLB.COM

BRAND STRATEGY, LOGO DESIGN

Baseball is one of America's most beloved sports. A timeless game passed down from

generation to generation. Today's generation are Millenials, the fastest most impatient

yet. All of their time is spent online and on the go, so baseball better keep up.

MLB.COM needed creative campaigns to complement their major partnerships. The goal

was to ideate and brand concepts that would increase fan and consumer engagement.

© Stephen Edmond